Critical evaluation of 4 Ps Essay Example | Topics and Well Written Essays - 1000 words

Critical evaluation of 4 Ps - Essay ExampleThis greatness of Nokia is just for the ground that, it identifies the core of brand needs to be portrayed in everything that the company does, particularly those that influence the customers (Hooley & Graham, 2008). The product design is obviously judgmental to the accomplishment of the product, only if the question arises that how the Nokia administers to insert qualities in product design? The response is that it provides their user a great deal of consideration to use their phones. The large display screen, for example, is the port of the phone. The delineation of phones is arched and easy to grasp. The mobile casing and other features such as colors and functionalities passel be customized according to the users character, way of life, and frame of mind of the customer. The soft keypads also put in the great deal of compassion and comfort, articulating the brand nature. intersection point design emphasizes on the customer and their needs, and this can easily be summarized in the catch phrase human technology (Kotler & Pfoertsch, 2006). But in the USA, Nokia status has started shaking. It led the 40% shares of the American market in 2008 with its Symbian OS in 2009, 33% Apples iPhone started taking market and some other companies such as Motorola, HTC, Samsung etc. now shares in about 5% of the American market. Nokias big competitors are Samsung, Apple and HTC (Ewan, 2010). Marketing Mix 4Ps Nokia is utilizing successfully its 4Ps Price Place Promotion Product Price Price manipulates the brand price in deuce ways (1) look for the lowest price to keep away from financial risk or (2) seek the higher price to gain the product quality (Kotler & Pfoertsch, 2006). There is a specific category of customers for which the price is vital especially when considering items for everyday use. In this scenario, some customers may also choose the brand just because they are offered at lowest prices, whereas some customers pr efer to buy high price because they moot that higher price things are of high quality. The phones that Nokia is producing are frequently sold at high prices. The value of new technology starts reducing after two months of its launching time. Nokia phones are mostly sold at ?200+, if they carry the latest technology. The prices of such technology are mostly based on competitors and competition, except they always tried to be within the approach of their customers, they always take their customers under consideration (Gabrielssona & Gabrielsson, 2008). Places Nokia phones are available and generally sold all oer the world. Some of the renowned dealers or retailers of this product are Advance telecom, United mobile, Mobile zone, The Find (Dubai), Dixons and other Electrical suppliers. Promotions Advertising which can be done through the TV (series of Nokia Lumia Ad one with Priyanka chopra), Bill boards (all over the world they are using billboards to promote Nokia), Radio and Newspa per, Posters Dummies and display stands. Nokia is also doing their progress by providing product trainings for student for which they had arranged special training sessions in various institutions. Promotion is one of the vital aspects to focus upon in this technological industry. therefore every company is bound to use all weapons of marketing which includes front line