A Market Research Proposal October 2011 Research on obtain manakin and perceptiveness of consumers on causal consort in Hong Kong Prepared for: Esprit Holdings Limited Prepared by: midland market incision of Esprit Holdings Limited CONTENT Page 1.Executive summary1 2.Background1 3.Objective1 4.Research physical body1 2.1Focus group2 2.2Face to face survey2 5. information analysis3 6.Limitation3 7.Result..3 7.1Reporting3 7.2Timing3 1. EXECUTIVE epitome referable to the declining in sales of Esprit in Hong Kong, a question is proposed to mystify step forward the moderatenesss of such declining and to help the companionship to reposition its cross out. The decide of this proposal is to provide an outline of the seek for the troubles approval. The proposal includes the background of the search, research target areas, research questions, research design, info ana lysis system and reporting method as intumesce as the research timeframe. 2. BACKGROUND Esprit was founded in 1979 and has been one of the market leadership on causal adopt industry.
However, its sales in Hong Kong has been declining during the previous(prenominal) few years, especially there was a significant falloff of 14.8% in the fiscal year 2011. The management of Esprit purposed to conduct a research by its internal marketing department in order to find out the reason why the business organisation in Hong Kong is declining as rise as helping the company reposition its brand. 3. OBJECTI VE The objective of the research is to f! ind out the shop pattern and preference of consumers on causal wear to help Esprit to reposition its brand in Hong Kong. The objective has been rugged down into the following research questions: 1. To determine tar larn consumers lot most when buy causal wear 2. To determine and analyze the shopping pattern of causal wear of target customers...If you want to get a full essay, order it on our website:
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